Following the success of artists Sheppard, Lime Cordiale and Mia Rodriguez in the Asian region, Chugg Music are proud to announce that they have opened Chugg Music Asia, to be run by Michael De Lanty.
Michael “Mick” De Lanty, an Australian expat and well-known music industry executive now based in Bangkok has worked across the board including A&R, Artist Management, Marketing, Sales, Publishing, Promotions and Brand Development making him the perfect candidate to oversee this exciting new venture.
A great deal of Mick’s career (15 years) was spent with Sony Music Australia and he has also worked with Independent Labels in Asia and Australia, as well as in the UK.
Chugg Music are thrilled to have Mick join the team. “Having been involved in many projects since the late 80s I am excited to actually be planting the Chugg Music flag in the region. Andrew (Stone) and I are thrilled to announce that my long-time friend and colleague, Michael De Lanty, is running the operations from his Bangkok base. After 5 months testing the waters we have no doubt that this will be a great step forward for both Australian and Asian music” said Michael Chugg.
“I am delighted to be working with Chuggi, Andrew & their team, in launching Chugg Music Asia and very excited for the opportunity to help develop the careers in Asia of the formidable roster of artists that they have assembled, including Sheppard, Lime Cordiale, Mia Rodriguez, Casey Barnes, to name but a few . It is an exciting period for music in Asia and no better time to introduce these incredible artists to Asian music lovers” said Michael De Lanty.
Asia is a diverse and rapidly developing music behemoth that is attracting the eyes and ears of the world more than ever before. Apart from South Korea and their success with K-Pop, countries such as China, Vietnam and India are fast emerging as territories with vast opportunities within the music industry landscape.
The first project released by the Chugg Music Asia office is Sheppard’s Somebody Like You performed by Sheppard and Taiwanese singer Sammy in Mandarin and English. The track was released Worldwide on 18 September, 2020 and the music video can be viewed HERE.
The collaboration is already attracting strong support from MTV Asia, Channel V Asia, as well as from radio in China, Taiwan, Malaysia, Singapore. The label is also seeing online media support in Taiwan and greater China with multiple stories appearing to date.
Sheppard’s foray into the Asian markets doesn’t stop in Taiwan and the band are also recording tracks with artists from Korea, Japan, Philippines, Vietnam and Thailand.
Chugg Music Asia have also begun opening doors for Lime Cordiale across Asia already receiving strong support from China’s NetEase freemium streaming service, and other Asian media.
Japan, the world’s 2nd largest market for music also provides incredible opportunities and Chugg Music Asia will be working closely with Japanese music industry powerbrokers to create opportunities for all their artists.
Chugg Music Asia will be building strong platforms across the 12 major territories to enable its artists to achieve their goals, taking their music to the vast population of Asian music lovers.
