Better Noise Music kickstarted the northern summer with a virtual music festival that featured some of the biggest names in rock music today.
On Friday, July 17 despite being free to watch, viewers of the event raised much-needed funds for the Global Recovery Initiatives Foundation (GRI) to provide critical support services for those in early recovery from substance use disorder.
The festival opened with a heartfelt message from Bad Wolves front man Tommy Vext describing his childhood and addiction and outlining the charity element to the festival.
Better Noise Music roster all supported the event with musical performances by label heavy weights MÖTLEY CRUE, THE HU, AWOLNATION, FROM ASHES TO NEW, PAPA ROACH, DIRTY HEADS, CORY MARKS and many more.
Viewers also got the exclusive first-look at the trailer for the Better Noise Film, SNO BABIES, slated for a September 29 release. The film speaks to the same crisis addressed by The Global Recovery Initiatives Foundation – the Opioid crisis and recovery assistance from substance use disorders.
Tommy Lee, surprised fans with an announcement that he is to cameo in a forth coming thriller / horror movie called ‘The Retaliators’ coming late 2020.
Ivan Moody, and Zoltan Bathory of Five Finger Death Punch starred in comedy skits where Ivan asked Zoltan to teach him the guitar, so Zoltan put him through a drill sergeant meets Karate Kid montage of how to pose, talk and move around the stage like a rock guitarist without ever teaching him how to actually play.
On the YouTube stream chat sidebar, fans got to interact with artists participating in the festival, such as Papa Roach, Hyro The Hero and Thousand Thoughts. Over on the Facebook stream replying to viewers were Eva Under Fire and All Good Things.
Midpoint in the festival The Retaliators film trailer debuted and broke the news on Tommy Lee, Jacoby Shaddix, Five Finger Death Punch, Amanda from Eva Under Fire, Craig Mabbitt from Escape The Fate and From Ashes To New all acting in the movie!
The show is now available to watch on demand on YouTube and funds can still be donated through Global Recovery Initiatives Foundation
In celebration of this event, Better Noise Music artists’ catalogs are on sale via Apple Music and Amazon Music worldwide from July 10 through July 23rd. Discounted Albums and Band merchandise can also be purchased at the Better Noise Music online stores…
The festival was conceived by Better Noise Music label CEO Allen Kovac to entertain fans during a period of no tours and was organised by BNM Head of Touring, Bryan Raisa, with BNM Head of Digital Omar Rana, and CMO Lisa Buckler and was rolled out globally through BNM’s offices in Canada, Australia, GSA, South America, Central Europe and the UK with support of Ticketmaster, Spotify, LiveNation, YouTube, LiveXLive and many other global partners.
ABOUT BETTER NOISE MUSIC:
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, AWOLNATION, Mötley Crüe, Atlas Genius, Papa Roach, Bad Wolves, Nothing More and The Hu. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, Nashville, London, Berlin, Toronto and Sydney.
ABOUT THE GLOBAL RECOVERY INITIATIVES
The Global Recovery Initiatives Foundation (GRI) is the first and only national community foundation dedicated to building a philanthropic source of funding for organizations to expand their capacity to provide people with SUD recovery support services.
GRI supports organizations using evidence-based programs that have demonstrated success in:
• Engagement of philanthropy leaders to invest in recovery focused non profit initiatives
• Reducing the stigma around substance use disorders, and recovery; and
• Deploy public, private and pop culture resources to strengthen the field of recovery.
ABOUT LIVEXLIVE MEDIA, INC.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the “Company”) (pronounced Live “by” Live) is a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture. LiveXLive, which has streamed over 1000 events in 2020, has become a go-to partner for the world’s top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others. In April 2020, LiveXLive produced its first 48-hour music festival called “Music Lives” with tremendous success as it earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances. LiveXLive’s library of global events, video-audio podcasts and original shows are also available on Amazon, Apple TV, Roku and Samsung TVs in addition to its own app, destination site and social channels.
For more information, visit www.livexlive.com and follow LiveXLive on Facebook, Instagram, TikTok, Twitter at @livexlive, and YouTube.
